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More than half of Americans have smartphones, as reported by Forbes. This means that more than half of adults are accessing the Internet on the go. Most people use the Internet to look up and research services online, and if they’re on the go, chances are that they’re looking for a nearby business.

In fact, 82% of consumers use search engines to find out more information about local, small businesses, and 61% of smartphone users make local searches from their devices, which proves that there are people out and about looking for local businesses. However, without the aid of online marketing software, these people aren’t going to find your business.

Online marketing software can help you with various strategies, such as SEO, PPC, and social media with careful support and attention to analytics. SEO is search engine optimization, which increases search engine rankings. With a higher rank, those mobile Internet users are more likely to find your business before your competitors.

PPC, which stands for Pay-Per-Click, is an advertising that has a much lower cost-per-conversion than traditional forms of advertising, and works by displaying your site as a sponsored result on certain keyword searches. When using pay per click Internet marketing, it’s important to mention your business’s location, which increases click-through rates by as much as 200%.

Social media strategies are also an important part of online marketing software. This is because 41% of B2C companies have acquired a customer through Facebook. According to Shebang Online Marketing Group, 44% of marketers acquired customers through Twitter.

Online marketing software can help your business start on a marketing campaign that will conquer the web. It will direct your online marketing strategy and give your business the online marketing tools that it needs. Online marketing software will give you the analytics and support needed to expand your business as it begins its online marketing campaign. If you have any questions about online marketing software, feel free to ask in the comments! Helpful sites.