Running a business is a gigantic undertaking. You have to stay on top of inventories, employee management, customer service, and about a billion other things. This can make it extremely easy to overlook the most vital aspect of staying afloat: marketing.
Traditional marketing methods, such as placing an ad in the yellow pages or sending out flyers, do not have the impact they did 15 years ago. These days, consumers find everything they are looking for through search engines. They also tend not to look past the first page of results. One logical solution you may think of is to buy a spot in the sponsored results, but think twice before you do. Up to 75 percent of online users click on organic links as opposed to sponsored posts, so simply trying to buy your way in will not give you the results you want.
You can get your site on the coveted front page through search engine optimization, or SEO. This is the most effective form of online marketing available today. This works by identifying key search terms associated with your business and incorporating them into a series of regularly updated articles and blogs that get posted to your website. With 64 percent of smart phone owners using their devices to shop online, internet sales now account for 7 percent of all retail transactions. By 2016, that number is expected to jump to 9 percent. This means a strong web presence has never been more necessary. However, Seo requires a major time commitment to achieve its full potential.
The best course of action you can take is to look at SEO reseller programs. There are plenty of companies out there that specialize in this kind of online marketing and can offer you a team of professional writers to blog for you, moving your site up to the front page. This frees you up to concentrate on running your business while your customer base grows and grows.
Marketing is how customers know you exist. When people see that you not only offer the service or product they are looking for but that you are superior to your competition, they will give you their business. None of that will happen today, though, without the help of SEO.