Many companies outsource website development. If you want to outsource website design, there are many marketing and website design companies out there for you to choose from. Programming and website design are specialty skills that can take a while to fully develop, so you do not need to feel bad if you want to outsource website development for your business. Even if you are trying to cut costs for your business, a website is often the first thing a new prospective customer will see of your business, so if you have limited skills in website design, it is probably worth having a professional do it.
As the internet grows as a sales and marketing medium, so does the complexity of effective website design and the marketing principles that underlie it. When you are building a website, you will want something that is visually striking, yet has a short load time and is still easy to navigate and to use. If you overload a page with Flash features and images at the expense of functionality, it will actually drive customers away, rather than draw them in through visual stimulation. Your page will need to have straightforward and easy navigation features, but will still need to be professional and polished. It is possible to develop these skills on your own, or to hire an in house programmer, but the time and money associated with those two options will be excessive for most businesses. If you outsource website development to a professional design company, it can solve these problems.
Also, as mobile devices become increasingly popular, building an alternative, mobile optimized version of your website will become important for your marketing. Not having a mobile optimized site can also drive customers away, and building an effective one will involve different design skills. If you outsource website development to a professional site designer, it can also be easier to add this functionality to your web presence.