Given the importance of the internet in the modern, digital age, companies are turning to quality internet marketing solutions more than ever. This is mainly because of increased connectivity due to people using smartphones and tablets. Customers are more informed than ever before, and in addition, brick and mortar stores are facing challenging from online retailers like never before.
As such, businesses that want to survive are turning to internet marketing solutions like search engine optimization. SEO companies can do a number of different things to help influence online sales and brick and mortar sales, and overall provide an excellent plan to increase exposure for their client.
In 2012, roughly 90 percent of American internet users aged 14 or older used the internet to browse or research a product. Businesses can influence those people by hiring SEO companies, who then provide top notch content which can steer people towards a particular product or service.
Most businesses prefer their online marketing to be organic, because people prefer only organic material on the internet. About 80 percent of search engine users agree they almost always click on natural search results, and 80 percent of search engine users rarely or never click on sponsored search results. In addition, 70 percent of the links search users click on are organic.
SEO companies provide only organic, top notch material, and can also provide a bevy of different services, ranging from website creation, link building, search engine optimization and social media marketing. Interestingly, about 30 percent of businesses outsource at least a part of their social media marketing, which is up from 28 percent in 2011.
Overall, the best internet marketing solutions can greatly influence what people buy. In addition, companies that have great exposure on the internet are more likely to have more fans and followers, who will then become customers or clients. At the end of the day, businesses that don’t have good internet marketing solutions are missing out on a splendid opportunity.