If you truly want to be an SEO reseller with staying power that is willing to fight in a competitive world for the most amount of business, you will need to be willing to outsource SEO to the best private label companies out there. While it seems like common sense to want to outsource SEO to the best resources available to you, it will not happen unless you take the time to research and compare all of the options that can be put on the table for you. SEO reselling takes cunning and skill, but all of that will not be worth anything if your services are garbage. This is why you need to analyze your SEO reseller programs with scrutiny.
You do not necessarily drop the private label company you have like a bad habit just because you are not happy with the SEO reseller plans they are providing to you. Negotiation can take you a long way in this regard. In fact, it would be better for you to resell SEO with services from the same company that you decided to outsource SEO to in the first place than constantly changing your resources unless you absolutely have to. If a private label company thinks that cutting you a better deal can help you bring them more business, they will be happy to do so. In the end, this means a lucrative proposition can be solidified that will help both parties succeed.