The History of the Target Company

The Target Company is one of the largest mass merchandizing stores in the US. From its establishment in the year 1902 it is known for dependability fair trade practices and generosity. From a small local store Target has grown to a vast network of stores offering quality products at affordable costs nationwide.
The Target Company began as a small store in Minneapolis Minnesota called the Dayton Dry Goods Store. It was founded by George Draper Dayton from New York. He managed the store till his death in 1938 and his descendants improved and expanded the store and started a nationwide chain of stores. During his lifetime George Draper Dayton established the Dayton Foundation for the welfare of mankind which later became the Target foundation in the year 2000. In 1920 he pioneered transportation of products by air to different parts of the country.
After the death of the founder his successors improved the services provided by the store. They opened the first branch in Rochester Minnesota in 1954. In 1960 Dayton stores began to market discounted products. The name of the Dayton store was changed to Target in 1964. In 1966 the weekly newsletter now known as the Target weekly ad was first circulated with the Sunday newspaper. The Dayton family retired from the management of the company in 1983.
Target grew from strength to strength and established stores in 47 states across the nation. It continued the philosophy of its founder and provided quality products at affordable costs at all the stores. In 1999 Target went online and customers could shop for products at the comfort of their homes. They could also find discounts available at their local Target store from the information on the website. Today it has become a well known store nationwide and continues to help American families stay within budget in difficult financial times.

Leave a Reply